SWQROC facilitates a network of tourism officers across our region, working together with the aim raising the profile of South West Queensland (SWQ) as an accessible and vibrant Outback Queensland destination for the growing drive and family market.

In April 2023, we hosted our first famil with experienced travel influencers – the Law family of Travel Tales.

SWQROC and our colleagues across the region had a great time working with and hosting the Law family on their SWQ holiday. The itinerary kicked off in early April 2023 - perfect timing to enjoy the start of the tourism and events season in our region.

The Laws shared their adventures on their social media accounts while on the road, with total reach of their posts hitting over 96K accounts.

Their SWQ adventure was the subject of a dedicated blog post, and a swag of images and video were also delivered as part of the project – which was supported by Remote Area Board Funding from the Queensland State Government These fantastic assets will help us promote why it should be top of the list for families and drive holidaymakers to Be Our Guest in Queensland's South West!

A great opportunity to showcase how families can hit the road to Queensland’s South West and “Be Our Guest”

Great content from experienced travel writer Meg Law.
Content reach beyond social media to other travel outlets including Out & About with Kids
Online Travel Tales followers reach over 25,000 people, particularly those looking at family-friendly, authentic adventures.
Content continues to attract visits and to be reused by the family through reposts and shares.
A swag of images and video from across their trip has been provided to our region’s tourism officers to use in local and regional activities.
Their Baldy Top (Visit Quilpie Shire) video posted on Facebook by OQTA in November smashed past 20,000 views in just two months!

Read the Travel Tales blog post about their family adventure in South West Queensland.

Family-friendly region famil 2023